This Is The Church's Bud Light Moment, But Will Catholics Wake Up?
We all know the story, are made hopeful by the story, are sick of the story. I speak of the Bud Light advertising fiasco. In it they put images of TikTok influencer (I need to take a shower after writing that phrase) Dylan Mulvaney , dressed as a girl, on a can of Bud Light (formerly the #1 selling U.S. beer). Further, they had Dylan in a bathtub, dressed in lady's gear, blowing bubbles, laughing like a weird narcissist, and being all-together obnoxious. The result? It was too much. They pushed it too far. "That's all I can stands, I can't stands no more!" said the common folk, like the scrappy Yosemite Sam rising in the air, higher and higher, with righteous indignation. It turns out targeted boycotts do work. Bud Light crashed. Billions in lost revenue. Dust on the blue boxes everywhere, beer gone stale, poured down the drain where it belongs. A lesson hopefully, maybe, probably not, learned. In my opinion this greatly affected the month of June. Named after o...